ITS Canada Mission to Korea: ITS World Congress
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The information contained on this website has been provided as a public service. Although every attempt has been made to ensure its accuracy and reliability, the Intelligent Transportation Systems Society of Canada ("ITS Canada") makes no warranties or representations, express or implied, concerning the accuracy, reliability or completeness of the information contained on this website. The information on this website is provided on an "as is" basis without warranty or condition.
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ITS Canada Mission to the ITS World Congress
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ITS Canada’s International Committee headed to Korea for the
17th ITS World Congress, held October 25 to 29, 2010, in Busan.

ITS Canada and ITS America held a joint reception on the North American stand on October 26. ITS Canada also hosted a “by invitation only” workshop on October 27 on Canadian technologies for global interests, to increase the profile of Canadian technologies and systems.

Thanks to the support of the Ontario Ministry of Economic Development and Trade, Transport Canada and the Department of Foreign Affairs and International Trade (both in Ottawa and at the Embassy in Seoul).

Canadian speakers featured prominently in the World Congress program, and included Bern Grush (Skymeter), Bowen Tritter and Richard Chylinski (both of Delcan Corporation), Rish Malhotra (International Road Dynamics), and Tony Qiu (University of Alberta). Session moderators included Susan Spencer (Transport Canada), Scott Stewart (IBI Group), and Carl Kuhnke (ITS Canada). For a full list of Canadian participants and their roles, please contact the Secretariat.

Members participating in the exhibit stand included Delcan Corporation, IBI Group, International Road Dynamics and Skymeter. All members were invited to have ITS Canada provide printed materials to stand visitors throughout the Congress, along with logos prominently displayed on the main front panel of the stand.

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Arriving in Korea

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Busan boardwalk, with downtown in the background

Exhibition
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Conceptual design of booth

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Executive Director Carl Kuhnke supervises stand construction

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L-R: Susan Spencer, Director-Intelligent Transportation Systems, Transport Canada, Tom Kern, Vice President of Member Services, ITS America, John Peracchio, Chair of the World Congress International Program Committee and Director of the Board of ITS America, and Barbara Collins, Director of Business Development for ITS America

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L-R: Robert Bertini, Deputy Administrator, U.S. Research and Innovative Technology Administration, Nicole Olephant, ITS America, Patty Del Pozo, ITS America, and Scott Belcher, President and CEO, ITS America

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Publicity
Canadians Featured at ITS in Busan
An article in The Korea Herald, the English language newspaper of Korea

ITS International, the official event publisher, distributes The Daily News to all onsite attendees each morning. Below are links to ads and feature articles published about ITS Canada and its members:
  • ITS Canada-ITS America joint ad (appeared daily): PDF
  • Feature Article: Alcatel-Lucent PDF
  • Feature Article: Econolite PDF
  • Feature Article: IBI Group PDF
  • Feature Article: International Road Dynamics PDF
  • Feature Article: Skymeter PDF
  • Feature Article: Traficon PDFs 1 of 2 - 2 of 2

Networking
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ITS Canada has a productive meeting on collaboration with the City of Shenzhen in China (30 minutes from Hong Kong)

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ITS Canada participates in National ITS Associations Meeting

Reception
Photos below are of the over-subscribed and sold out ITS Canada-ITS America reception on opening day of the exhibition. Guests partook of Canadian wine, good food, and spectacular networking opportunities.

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Joseph Lam, Past Chairman of ITS Canada

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William Johnson, Board member, ITS Canada, with Patty Del Pozo, ITS America

ITS Canada Workshop
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Canadian exhibitors at WC Busan addressed a by-invitation-only group of 35 interested companies and governments from around the world. In addition, the global Networked Vehicle Association, based in Canada, outlined the Canadian ICT market and potential for partnerships.

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Susan Spencer, Director-Intelligent Transportation Systems, Transport Canada

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Andrew Penny, Networked Vehicle Association

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JD Hassan, Skymeter

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Rish Malhotra, International Road Dynamics

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Scott Stewart, IBI Group

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Joseph Lam, Delcan Corporation

Conducting Business
Members have been thrilled with the turnout at the World Congress.

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ITS Canada Member Image Sensing Systems's Exhibit Stand

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ITS Canada Member Skymeter meets with contacts at ITS Canada's stand

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Representatives from ITS Israel and ITS Italy chat at ITS Canada's stand

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Above and below: ITS Canada's Executive Director Carl Kuhnke with stand hostesses

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Closing Ceremonies

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Dancers at Closing Ceremonies

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Tear-down

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ITS Canada's Mascots, Paddy, Angel and Muki, sadly prepare to leave Korea

Final Numbers
  • 38,000 participants from 83 countries
  • 1,037 papers in 225 sessions
  • 213 exhibiting companies with 16,000 unique visits to the exhibit floor
  • 4,300 registered delegates