Strategic Plan
2025-30 Full Version
ITS Canada is proud to present its 2025-2030 Strategic Plan for our members and strategic partners. This document is the result of hard work and the combined contributions of the Board and organizational representatives.
The ITS industry is evolving rapidly, driven by artificial intelligence (AI),automation, connected and automated vehicles (CAVs), mobility-as a-service (MaaS), and smart infrastructure. These advancements create opportunities but also require updates to policies and operations. As Canada’s mobility landscape shifts, ITS Canada will remain a unifying force, fostering collaboration and driving meaningful connections. This plan builds on past efforts while embracing adaptability. With technology advancing quickly, organizations must respond to disruption. ITS Canada is committed to staying flexible and ensuring its initiatives remain relevant. Collaboration between the public and private sectors is crucial. ITS Canada serves as a platform for turning dialogue into action, promoting innovation, knowledge sharing, and industry engagement to build a future-ready mobility network. Sustainability and resiliency are at the core of this plan. As climate conscious policies gain traction, ITS Canada supports responsible and inclusive transportation solutions. To stay relevant and impactful, ITS Canada must be a sustainable organization that prioritizes the needs of its members. This strategic plan ensures that focus remains strong.
OUR PURPOSE: sparking innovation through collaboration. To advance intelligent transportation systems across Canada by fostering collaboration that enables innovation to support a sustainable, equitable, and future-ready mobility network. Through our leadership, we focus on mobility, safety, and sustainability challenges while building meaningful connections that spark transformative change.
OUR VISION: We are Canada’s hub for mobility technologies. By collaborating through our partnerships both nationally and around the globe, we enable collaboration for safe, efficient, sustainable, and equitable mobility reflective of Canadian needs.
OUR MISSION: We advance mobility technologies through: Fostering connections Empowering collaboration and learning Inspiring innovation and impactful solutions. We leverage all our platforms to spark ideas and connections that champion safer, more efficient, sustainable, and accessible mobility while positioning Canada as a leader in mobility technologies.