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Translink Selects Cellint for a Breakthrough Origin Destination Data Project
Posted by: ITS Canada
October 23rd, 2018

The issue of transportation and road congestion on the Vancouver North Shore continues to grow, impacting residents, businesses, students, services, and quality of life. Congestion has reached such critical levels that the TransLink Mobility Pricing Commission identified one of the major traffic hotspots in Metro Vancouver as being “travel to, from and around the North Shore – in every direction”.

The key focus of Translink’s INSTPP (Integrated North Shore Transportation Planning Project) is to establish an in‐depth understanding of the travel demand of both trips made by residents of the North Shore as well as of other parts of the region into and out of the North Shore. This critical data captures information relating to origins/destinations, time of travel, duration of trips, mode choice, and congestion experienced either on the road or transit network, safety concerns, etc. Cellint, an ITS Canada member, delivered its input to this huge study within a record time, which included generating cellular signatures for key points on the road network in order to achieve supreme precision.

More information about the project can be found at